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—Content of RJR Advertisements Published in Jet, Ebony, and Essence (JEE) vs People Weekly (PW): 1989–1990
| JEE, No. (%) | PW, No. (%) | P | |
| Escape/fantasy (when setting visible) | 22 (100) | 54 (85.7) | .104a |
| Expensive objects (when objects visible) | 73 (73.7) | 47 (33.8) | <.001b |
| Nightlife (when social life presented) | 56 (57.7) | 13 (27.7) | <.001b |
| Menthol | 99 (100) | 44 (31.6) | <.001b |
aFisher exact test.
bχ2 test.
