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—Content of RJR Advertisements Published in Jet, Ebony, and Essence (JEE) vs People Weekly (PW): 1999–2000
| JEE, No. (%) | PW, No. (%) | P | |
| Escape/fantasy (when setting visible) | 23 (71.9) | 20 (30.8) | <.001a |
| Expensive objects (when objects visible) | 7 (15.9) | 27 (27.8) | .007a |
| Nightlife (when social life presented) | 7 (77.8) | 13 (37.1) | .130b |
| Menthol | 43 (97.7) | 0 (0.0) | <.001a |
aχ2 test.
bFisher exact test.
