Table 2.
Top 10 sponsors (by number of sponsorship listings on websites) for the top male and female sports (n = 398 different sponsors)
| Sponsorship listings | Main product/activity of the sponsor | Classification used in this study | ||
| N | % | |||
| NZ Community Trust | 40 | 6.3 | Gaming machine trust | Gambling |
| Wellington City Council | 19 | 3 | City council | Non-sporting organisation |
| Lion Foundation | 17 | 2.7 | Gaming machine trust | Gambling |
| Pub Charity | 10 | 1.6 | Gaming machine trust | Gambling |
| SPARC | 10 | 1.6 | Sporting body | Sporting organisation |
| Champs Sports | 8 | 1.3 | Sports brand | Sports goods |
| Scottwood Trust | 8 | 1.3 | Gaming machine trust | Gambling |
| Unison Trust | 8 | 1.3 | Gaming machine trust | Gambling |
| DB | 7 | 1.1 | Beer | Alcohol |
| McDonalds | 6 | 0.9 | Fast food chain | Unhealthy food |