Table 4.
Sponsorship listings on sports websites by sponsoring company or organisation
| City council | Franchise or multi-national | Gambling company/Trust | Government agency | Non-government agency* | Private company | Total | |||||||
| N | % | N | % | N | % | N | % | N | % | N | % | N | |
| Level | |||||||||||||
| Club | 18 | 4.5 | 117 | 29 | 74 | 18.4 | 3 | 0.7 | 10 | 2.5 | 181 | 44.9 | 403 |
| Regional | 2 | 1.9 | 50 | 47.2 | 19 | 17.9 | 0 | 0 | 3 | 2.8 | 32 | 30.2 | 106 |
| National | 1 | 0.8 | 79 | 60.3 | 25 | 19.1 | 15 | 11.5 | 4 | 3.1 | 7 | 5.3 | 131 |
| Sport | |||||||||||||
| Athletics | 8 | 21.1 | 9 | 23.7 | 8 | 21.1 | 4 | 10.5 | 2 | 5.3 | 7 | 18.4 | 38 |
| Basketball | 0 | 0 | 10 | 66.7 | 1 | 6.7 | 3 | 20 | 1 | 6.7 | 0 | 0 | 15 |
| Cricket | 4 | 5.4 | 31 | 41.9 | 15 | 20.3 | 1 | 1.4 | 5 | 6.8 | 18 | 24.3 | 74 |
| Netball | 1 | 1.2 | 39 | 47 | 18 | 21.7 | 1 | 1.2 | 1 | 1.2 | 23 | 27.7 | 83 |
| Rugby | 2 | 1 | 75 | 39.1 | 25 | 13 | 0 | 0 | 4 | 2.1 | 86 | 44.8 | 192 |
| Soccer | 2 | 1.2 | 58 | 34.9 | 37 | 22.3 | 4 | 2.4 | 2 | 1.2 | 63 | 38 | 166 |
| Tennis | 4 | 7.5 | 16 | 30.2 | 8 | 15.1 | 3 | 5.7 | 2 | 3.8 | 20 | 37.7 | 53 |
| Touch | 0 | 0 | 8 | 42.1 | 6 | 31.6 | 2 | 10.5 | 0 | 0 | 3 | 15.8 | 19 |
| Junior | 2 | 6.1 | 19 | 57.6 | 5 | 15.2 | 1 | 3 | 0 | 0 | 6 | 18.2 | 33 |
| All websites | 21 | 3.3 | 246 | 38.4 | 118 | 18.4 | 18 | 2.8 | 17 | 2.7 | 220 | 34.4 | 640 |
* For example, sports-related organisations.