Table 2.
Participants' Exposure to the REACH Mass Media Campaign Elements in Media Education (ME) versus Lay Health Worker Outreach + Media Education (LHWO+ME) Groups
| ME Intervention Group | LHWO+ME Intervention Group | |||||||
|---|---|---|---|---|---|---|---|---|
| Respondent Saw or Heard About Cervical Cancer and Pap Tests on | N | Pre-, % | Post-, % | Pre- vs Post-, P Value | N | Pre-, % | Post-, % | Pre- vs Post-, P Value |
| Television ads | 198 | 56.1 | 73.3 | <.001 | 192 | 59.9 | 78.1 | <.001 |
| Radio ads | 194 | 74.7 | 84.5 | .003 | 195 | 71.8 | 87.2 | <.001 |
| Newspaper ads | 193 | 51.3 | 69.4 | <.001 | 195 | 56.4 | 79.0 | <.001 |
| Newspaper articles | 193 | 40.4 | 60.6 | <.001 | 193 | 50.8 | 73.1 | <.001 |