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. 2003 Nov;18(11):948–959. doi: 10.1046/j.1525-1497.2003.20928.x

Table 2.

Results of Framing Studies (Treatment Scenarios)

Study Results Effect Modifiers Quality Criterion
Positive Versus Negative Framing (surgical treatment decision)
Gurm 200015 Favored angioplasty in positive frame, P < .001. Not examined. 1b, 2a, 5a
McNeil 19828 Favored surgery in positive frame, P < .001. No significant interaction between input data (cumulative probability vs life expectancy), treatment identification, and framing. 1b
Smith 199633 Favored surgery in positive frame, P < .05 low cognition group. Those with high need for cognition not influenced by framing, low group preferred surgery in positive frame. 2a
Marteau 198922 Favored surgery in positive frame (40% survival), P < .02. No framing effect at 10%, 60%, or 90% chance of survival. 2a
Wilson 198735 Favored surgery in positive frame, P < .05. Framing effect at 10%, 20%, 40%, and 60% survival but not at 80% survival. 2a
McNeil 198824 Favored surgery in positive frame, to lesser extent in mixed frame, P value not reported. Not examined. 4b
Rybash 198931 Favored surgery in negative frame, P < .003. More likely to choose surgery in negative frame when patient in scenario refused treatment (P < .03). None reported
Positive Versus Negative Framing (medication treatment decision)
O'Connor 198926 Toxic treatment favored in positive and mixed frame. Volunteers (50% survival) P < .0001, patients (10% survival) P < .01. At lower levels of probability, decline in preference greater in negative frame. Higher preference scores in patients. 1a, 1b, 2a, 4b
Jasper 200146 No significant framing effect on intention to use medication, positively framed information decreased birth defect risk estimates, P < .05. Not examined. 1a, 1b, 2a, 5a
Bernstein 199911 Favored drug in positive frame, over mixed frame (P < .005), mixed frame preferred over negative frame (P < .0001). Results for segregated editing condition. 2b, 4b, 5b
Jacoby 199317 No significant framing effect. Not examined. 1a, 1b, 2a
Zimmerman 200036 No significant framing effect. Not examined. 1a, 1b, 5b
Farrell 200145 Blood transfusion rated as being safer in positive frame, P < .05. No interaction between donation history, stress appraisals, and framing on perceived safety. 2a, 5a
O'Connor 198525 IV favored in positive and mixed frame. Visitors (treatment A 50%, treatment B 35% survival) P < .01, students (50%, 35% survival)P < .05. No significant effect of professional status, gender, age, medium, and student class in treatment preferences. 2a, 4b
Krishnamurthy 200144 Study 2 See effect modifiers. Those receiving attribute description more likely to discuss treatment in positive frame (P < .05), no significant frame effect for goal description. 1b, 2a
Krishnamurthy 200144 Study 1 See effect modifiers. Those receiving attribute description more likely to discuss treatment in positive frame (P < .01); those receiving goal description more likely to discuss treatment in negative frame (P < .01). 2a
Blumenschein 199843 See effect modifiers. Favored treatment in positive frame for standard gamble scenario (i.e., willing to risk mortality for good health), P < .01. No significantframing effect for time trade-offscenario. 2a
Levin 198819 Treatment rated as more effective in positive frame, P < .05. Not examined. 5a
Bier 199412 Studies 1 and 2 Favored ambiguous treatment in positive frame (P < .05), unambiguous treatment in negative frame (not significant). Optimistic subjects preferred ambiguous treatment in positive frame. None reported
RRR Versus NNT or ARR (medication treatment decision)
Straus 200242 Favored medication when framed as RRR, P value not reported. Not examined. 1a, 1b, 2b, 5b
Malenka 199321 Preferred medication framed as RRR, reported as significant. Those with higher education and/or being treated for condition more likely to select medication expressed as RRR. 1a, 1b, 5b
Hux 199516 Favored medication when framed as RRR, P < .0001. No relation between demographic variables and willingness to take medication. 1b, 5b
Misselbrook 200141 Favored medication when framed as RRR, 95% confidence interval for RRR did not overlap with those for ARR, NNT, or personal probability. No significant difference in responses by age, gender, housing tenure, and familiarity with stroke. Those with hypertension (P < .01) or taking other chronic medications (P < .0001) more likely to accept treatment framed as RRR. 1b, 5b
Probability Versus Frequency (medication treatment decision)
Siegrist 199732 See effect modifiers. Willing to pay more for medication when framed as frequency, P < .05 for high risk group. None reported

Quality criterion met by each study: 1a, consecutive sample; 1b, representative target group; 2a, randomized parallel group; 2b, within-subjects order of presentation randomized; 3a, attempts blinding of researchers; 3b, attempts blinding of participants; 4a, no information control group; 4b, mixed frame control group; 5a, parallel groups comparable on baseline characteristics; 5b, within-subjects baseline characteristics reported.