Table 1.
Factor structure, means, and standard deviations: 16-item measure for Internet health credibility *
| Factors and Items | M | SD | Factor Loadings | ||
| 1. Safety | |||||
| Just/Unjust | 4.50 | 1.415 | .787 | .302 | .097 |
| Friendly/ Unfriendly | 5.29 | 1.332 | .771 | .128 | .149 |
| Safe/Dangerous | 4.98 | 1.421 | .762 | .309 | .114 |
| Kind/Cruel | 5.15 | 1.229 | .761 | .156 | .075 |
| Nice/Awful | 4.79 | 1.259 | .737 | .289 | .001 |
| Good-natured/Irritable | 4.80 | 1.078 | .670 | .174 | .128 |
| 2. Trustworthiness | |||||
| Can be trusted/Cannot be trusted | 4.31 | 1.448 | .310 | .743 | .078 |
| Accurate/Inaccurate | 4.37 | 1.278 | .149 | .714 | .036 |
| Factual/Opinionated | 4.25 | 1.511 | .225 | .700 | .008 |
| Concerned (not concerned) about the community's well-being | 4.75 | 1.506 | .150 | .624 | .067 |
| Does (not) watch after reader's interests | 4.35 | 1.416 | .082 | .609 | .112 |
| 3. Dynamism | |||||
| Active/Passive | 4.43 | 1.245 | .061 | .011 | .727 |
| Energetic/Tired | 4.27 | 1.175 | .169 | .156 | .718 |
| Verbal/Quiet | 4.20 | 1.194 | .099 | .167 | .656 |
| Bold/Timid | 4.29 | 1.069 | .028 | .065 | .634 |
| Aggressive/Meek | 3.86 | 1.277 | .266 | .088 | .608 |
* Based on 1 to 7 scales.