Table 1.
Mean daily Yahoo! search activity score (United States, 2001–2003), estimated incidence, estimated mortality, and number of news reports, by cancer
| Cancer | Yahoo! Search Terms | Mean Daily Yahoo! Search Activity Score*(Rank) |
Estimated Incidence(Rank) |
Estimated Mortality(Rank) |
Number of News Reports (Rank) |
|||||
| Breast | “breast cancer” | 14.37 (1) | 611300 (1) | 120800 (3) | 5840 (1) | |||||
| Lung | “lung cancer” | 9.08 (2) | 510800 (3) | 469500 (1) | 918 (5) | |||||
| Leukemia | “leukemia” | 7.15 (3) | 92900 (10) | 65100 (7) | 2143 (2) | |||||
| Colorectal | “colon cancer” | 7.08 (4) | 43120 (4) | 170400 (2) | 617 (6) | |||||
| Prostate | “prostate cancer” | 6.13 (5) | 608000 (2) | 90600 (4) | 1822 (3) | |||||
| Ovary | “ovarian cancer” | 3.71 (6) | 72100 (13) | 42100 (9) | 458 (8) | |||||
| Lymphoma | “lymphoma” | 3.54 (7) | 185500 (5) | 78100 (6) | 480 (7) | |||||
| Uterine, cervix | “cervical cancer” | 2.53 (8) | 38100 (20) | 12600 (19) | 392 (9) | |||||
| Melanoma | “melanoma” | 2.25 (9) | 159200 (7) | 22800 (16) | 376 (10) | |||||
| Brain | “brain tumor” “brain cancer” |
1.52 (10) | 52500 (16) | 39300 (10) | 925 (4) | |||||
| Liver | “liver cancer” | 0.70 (11) | 50100 (17) | 42600 (8) | 110 (14) | |||||
| Testis | “testicular cancer” | 0.62 (12) | 22300 (23) | 1200 (23) | 50 (17) | |||||
| Pancreas | “pancreatic cancer” | 0.23 (13) | 90200 (11) | 88600 (5) | 185 (11) | |||||
| Multiple myeloma | “multiple myeloma” “myeloma” |
0.11 (14) | 43600 (18) | 32900 (15) | 185 (11) | |||||
| Stomach | “stomach cancer” | 0.08 (15) | 65700 (14) | 37300 (13) | 50 (17) | |||||
| Uterine, corpus | “uterine cancer” | 0.012 (16) | 117700 (8) | 20000 (18) | 17 (22) | |||||
| Larynx | “throat cancer” | 0.012 (16) | 28400 (21) | 11500 (21) | 30 (20) | |||||
| Bladder | “bladder cancer” | 0.010 (18) | 168200 (6) | 37500 (12) | 118 (13) | |||||
| Soft tissue | “sarcoma” | 0.009 (19) | 25300 (22) | 12200 (20) | 25 (21) | |||||
| Thyroid | “thyroid cancer” | 0.002 (20) | 62200 (15) | 4000 (22) | 40 (19) | |||||
| Kidney | “kidney cancer” | 0.001 (21) | 94500 (9) | 35600 (14) | 77 (15) | |||||
| Oral cavity | - | 0.000 (22) | 86700 (12) | 22400 (17) | 69 (16) | |||||
| Esophagus | - | 0.000 (22) | 40200 (19) | 38100 (11) | 13 (23) | |||||
* Each point of a Yahoo! search activity score equals 0.001% of the population searching Yahoo! on any day.