TABLE 2—
Means (SD) for Purchase Intentions and Product Evaluation–Dependent Variables for Nutrition Information–Provision Conditions
| Items Less Consistent With Nutrition Expectations | Items More Consistent With Nutrition Expectations | |||
| Dependent Measures for Nutrition Information–Provision Conditions | Chef’s Salad | Hamburger and French Fries | Grilled Chicken Breast and Baked Potato | Turkey Sandwich |
| Product attitude | ||||
| No nutrition information | 5.37 (1.8) | 4.46 (1.8) | 5.66 (1.4) | 5.25 (1.6) |
| Calories only | 5.18 (1.6) | 4.16 (1.9) | 5.80 (1.3) | 6.02 (1.4) |
| Calories and nutrients | 4.38 (1.9) | 3.72 (2.0) | 5.52 (1.5) | 5.64 (1.5) |
| Purchase intentions | ||||
| No nutrition information | 4.92 (1.7) | 4.44 (2.1) | 5.59 (1.6) | 4.86 (1.9) |
| Calories only | 4.68 (1.7) | 3.80 (2.1) | 5.58 (1.6) | 5.86 (1.5) |
| Calories and nutrients | 3.97 (2.0) | 3.43 (2.1) | 5.55 (1.7) | 5.48 (1.7) |
| Perceived likelihood of weight gain | ||||
| No nutrition information | 3.89 (2.0) | 7.24 (1.9) | 4.32 (1.9) | 3.75 (2.0) |
| Calories only | 4.71 (2.3) | 7.80 (1.8) | 4.43 (1.8) | 2.97 (1.7) |
| Calories and nutrients | 5.42 (2.3) | 7.53 (1.8) | 4.80 (1.7) | 3.72 (1.8) |
| Perceived likelihood of heart disease | ||||
| No nutrition information | 4.05 (1.8) | 7.17 (1.6) | 3.97 (1.7) | 3.92 (1.9) |
| Calories only | 4.59 (2.1) | 7.62 (1.6) | 3.86 (1.8) | 3.10 (2.0) |
| Calories and nutrients | 5.42 (2.1) | 7.41 (1.5) | 4.23 (1.6) | 3.70 (1.9) |