TABLE 3—

Effects on Purchase Intention and Product Evaluation–Dependent Variables

	MANOVA Results		Univariate F Values
	Wilks λ	F	Product Attitude	Purchase Likelihood	Weight Gain Perceptions	Heart Disease Perceptions
Nutrition information	0.93	1.9	4.2*	2.9	4.2*	3.5*
Daily value information	0.98	1.2	2.9	0.9	0.0	0.7
Item type	0.40	60.0**	56.6**	47.9**	218.4**	231.8**
Nutrition information × Item type	0.91	2.5**	4.0**	5.2**	4.8**	4.6**
Nutrition information × Daily value information	0.94	1.8	2.2	1.4	0.4	0.1
Daily value information × Item type	0.98	1.1	1.4	2.4	0.3	1.2
Nutrition information × Item type × Daily value information	0.97	0.9	2.0	1.1	0.9	0.9

Note: MANOVA = multivariate analysis of variance.

*P < .05; **P < .01.