Table 1.
Smoking references in the ten highest-grossing films in New Zealand in 2003
| Film | Rating Label* | Any on-screen smoking | Smoking-related imagery | Smoking related dialogue | Imagery and dialogue | Total number of references | Total duration (s) |
| Lord of the Rings: The Two Towers |
M | 2 | 2 | 10 | |||
| Harry Potter: Chamber of Secrets |
PG | 0 | 0 | ||||
| Lord of the Rings: The Return of the King |
M | 4 | 1 | 5 | 82 | ||
| Matrix Reloaded | M | 2 | 2 | 5 | |||
| Whale Rider | PG | 5 | 2 | 7 | 92 | ||
| Finding Nemo | PG | 0 | 0 | ||||
| Pirates of the Caribbean | M | 0 | 0 | ||||
| Terminator 3: Rise of the Machines |
M | 1 | 1 | 10 | |||
| X-Men 2 | M | 4 | 6 | 2 | 12 | 197 | |
| Charlies Angels: Full Throttle |
M | 5 | 4 | 9 | 38 | ||
| Total | 22 | 11 | 2 | 3 | 38 | 434 |
* Neither PG nor M ratings prevent young children from viewing, but PG recommends parental guidance for younger viewers, and M are recommended for mature audiences (16 years and over).