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. 2006 Oct 24;3(10):e399. doi: 10.1371/journal.pmed.0030399

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© 2006 Dorothy Porter.

This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited.

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Doll and Hill's research led to an anti-smoking campaign in Britain that exemplified a behavioral model of chronic disease prevention — (Photo: Adrian Pingstone)