Table 1.

Definitions and Examples of Trustmarks

Generation	Characteristics	Examples
First generation trustmark	Logo/Award self-published by the information provider	HON up to 1999
Second generation trustmarks	Logo published by the information provider with hyperlink back to the rating service, generating a dynamic webpage	HON 1999, Etrust, Verisign
Third generation trustmarks	Metainformation coming directly from the rating service, either as PICS/XML/RDF metadata, or as dynamically generated seal	MedCERTAIN