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. 2000 Dec 12;2(Suppl 2):e14. doi: 10.2196/jmir.2.suppl2.e14

Figure 4.

Figure 4

The notion that we cope without kitemarks and infomediaries outside the internet is wrong. People are recommending information, products and services to other people all the time. This is an example of a product endorsed by the American Cancer Society. The web allows to access and to display ratings, endorsements, evaluations of other organisations and individuals on the click of a button