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. 2000 Sep 13;2(Suppl 2):e1. doi: 10.2196/jmir.2.suppl2.e1

Figure 3a.

Figure 3a

The drawback of the traditional model of having portal sites is that consumers have to browse to one of these portals explicitely to get the ratings. Also, they don't know what rating service B has to say if they are on rating service A. Moreover, if the end up directly on a website (e.g. via a search engine), they don't know what rating service A or B have to say about this website