Table 7.
Percentage of Users Penetrating to Information Pages
| User classification* | Kiosk users % | Internet users % |
| Not penetrating to (reaching) an information page | 28.9 | 34.5 |
| Penetrating to (reaching) an information page | 71.1 | 65.5 |
* Kiosk users viewing 4 (or fewer) screens were classified as not having penetrated to an information page. Web site users recording a single page download were classified as not penetrating to an information page.