. Author manuscript; available in PMC: 2007 Jan 11.

Published in final edited form as: J Mem Lang. 2007 Jan;56(1):103–128. doi: 10.1016/j.jml.2006.07.005

Table 1.

Sample Stimuli

Condition	Story	Target sentence
Associated Congruent	Lynn had gotten a sunburn at the beach. Nothing she tried would help her dry and irritated skin.	Lynn couldn't stop scratching her arms and LEGS.
Unassociated Congruent	Lynn had gotten a sunburn at the beach. Nothing she tried would help her dry and irritated skin.	Lynn couldn't stop scratching her arms and NOSE.
Associated Incongruent	Lynn's wool sweater was uncomfortable and itchy. She fidgeted as the rough material irritated her skin.	Lynn couldn't stop scratching her arms and LEGS.
Unassociated Incongruent	Lynn's wool sweater was uncomfortable and itchy. She fidgeted as the rough material irritated her skin.	Lynn couldn't stop scratching her arms and NOSE.

Note. Primes are shown in italics and target words are presented in capital letters. This is only for illustrative purposes—during the experiment all words were presented in standard font with the target in appropriate case.