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. 2007 Jan;5(1):21–28. doi: 10.1370/afm.621

Table 1.

Types of Requests and Clinical Roles in the Study

Request Type Major Depression Role Adjustment Disorder Role
Brand-specific request driven by direct-to-consumer advertisement: “I saw this ad on TV the other night. It was about Paxil. Some things about the ad really struck me. I was wondering if you thought Paxil might help me.” A D
General request driven by informational television show: “I was watching this TV program about depression the other night. It really got me thinking. I was wondering if you thought a medicine might help me.” B E
No request (symptoms only) C F

Note: A through F indicate the 6 standardized portrayals obtained by combining the request type and clinical role; numbers of visits for each portrayal are given in Figure 1.