Table 1.
Drug Advertisements Captured in Sample
| Brand name | Generic Product Name | Manufacturer | Advertised Indication |
| Actonel* | Risedronate | Procter & Gamble, Cincinnati, Ohio | Osteoporosis |
| Allegra* | Fexofenodine | Aventis, Bridgewater, NJ | Allergy |
| Ambien† | Zolpidem | Sanofi-Synthelabo, New York, NY | Insomnia |
| Celebrex† | Celecoxib | Pfizer, New York, NY | Osteoarthritis, rheumatoid arthritis |
| Cialis† | Tadalafil | Lilly ICOS, Indianapolis, Ind | Erectile dysfunction |
| Crestor* | Rosuvastatin | AstraZeneca, Wilmington, Del | Hypercholesterolemia |
| Detrol LA* | Tolterodine | Pfizer, New York, NY | Overactive bladder |
| Enbrel* | Etanercept | Immunex, Thousand Oaks, Calif | Rheumatoid arthritis |
| Fosamax* | Alendronate | Merck, Whitehouse Station, NJ | Osteoporosis |
| Lamisil* | Terbinafine | Novartis, East Hanover, NJ | Onychomycosis |
| Levitra* | Vardenafil | Bayer, West Haven, Conn | Erectile dysfunction |
| Lipitor† | Atorvastatin | Pfizer, New York, NY | Hypercholesterolemia |
| Nexium* | Esomeprazole | AstraZeneca, Wilmington, Del | Gastroesophageal reflux disease |
| Diovan*‡ | Valsartan | Novartis, East Hanover, NJ | Hypertension |
| Diovan HCT | Valsartan & HCT | Novartis, East Hanover, NJ | Hypertension |
| Lotrel | Amlodipine & Benazepril | Novartis, East Hanover, NJ | Hypertension |
| Plavix* | Clopidogrel | Bristol-Myers Squibb, Princeton, NJ | Acute coronary syndrome |
| Prevacid† | Lansoprazole | TAP, Lake Forest, Ill | Gastroesophageal reflux disease |
| Procrit† | Epoetin Alfa | Amgen, Thousand Oaks, Calif | Chemotherapy-related anemia |
| Singulair* | Montelukast | Merck, Whitehouse Station, NJ | Allergy |
| Valtrex† | Valacyclovir | GlaxoSmithKline, Middlesex, UK | Genital herpes |
| Zelnorm* | Tegaserod | Novartis, East Hanover, NJ | Irritable bowel syndrome with constipation |
| Zocor* | Simvastatin | Merck, Whitehouse Station, NJ | Hypercholesterolemia |
| Zoloft* | Sertraline | Pfizer, New York, NY | Depression, social anxiety disorder |
* Product claim advertisement only.
† Product claim and reminder advertisement.
‡ Advertisement promoted unnamed products that were identified on corresponding Web site.