Table 2.

Adjusted relative risk of hormone therapy use after the publication of the EP-WHI results by level of average potential newspaper exposure relative to the lowest average potential exposure group

Month (2002)	Level of average potential exposure to newspaper media in July 2002
	1.00–<2.00	p value*	2.00–<3.00	p value*	3.00+	p value*
August	1.02 (0.97, 1.07)	.51	0.96 (0.91, 1.01)	.084	0.92 (0.87, 0.98)	.06
September	0.98 (0.93, 1.04)	.49	0.91 (0.85, 0.98)	.010	0.86 (0.79, 0.92)	<.0001
October	1.04 (0.98, 1.10)	.19	0.93 (0.86, 1.00)	.059	0.86 (0.80, 0.93)	<.0001
November	1.00 (0.94, 1.07)	.97	1.00 (0.92, 1.08)	.967	0.86 (0.80, 0.93)	<.0001
December	1.01 (0.93, 1.09)	.87	1.02 (0.93, 1.12)	.649	0.87 (0.80, 0.94)	.006

Model includes main effects of age, family history, race, and the baseline rate of hormone therapy use (defined as the average use between July and December 2001), and includes interactions of these variables with pre/post EP-WHI.

*p values compare each level of average potential exposure to referent group (exposed to <1 article in July 2002).