Table 7.
Open access incentives in order of frequency
| Audience accessibility | 7 |
| Broad exposure | 5 |
| Not that I know of | 4 |
| Retain copyright | 3 |
| Rapid dissemination | 2 |
| UNC covers author fees | 1 |
| Reviewer comments posted | 1 |
| High quality publications | 1 |
Additional participant comments regarding open access incentives:
"Open access is practical in terms of audience and accessibility and philosophical in terms of ownership."
"Retaining copyright makes life easier."
"Anyone can read it from anywhere, including me!"