Table 4.

How people value the importance of different health information channels.

Health information channel	Total sample (N = 7903)		Internet users (N = 4906)
	count	%	count	%
Face to face contact with a health professional	6469	82	3993	81
Family and friends	5032	64	2985	61
Books/encyclopedias	4821	61	3098	63
TV/Radio	4770	40	2734	56
Pharmacies	4735	60	2755	56
Newspapers/magazines	4497	57	2667	54
Courses and lectures	2735	56	1774	36
The Internet	3141	40	2607	53

¹ Sample weighted for population size. Included in the table are those who answered 4 or 5 on a 5-point scale where 5 was very important