Table 1.

Company characteristics of the 20 interviewed companies (6)

Description	No. of companies
Size
Small (<19 employees)	5
Medium (20–49 employees)	6
Large (>50 employees)	9
Annual sales (Can)
<10 M	8
10.1–49.9 M	5
>50 M	4
Confidential	3
No. of products
<99	2
100–499	13
500–999	4
>1000	1
Market focus
Local	0
Regional	1
National	15
International	9

Taken from Laeeque et al. (6).