Table 5.
History of Media Exposure and Preferred Channel of Information, by Adherencea to Cancer Screening Guidelines Among U.S. Women Aged 65 Years and Older With No History of Breast or Colorectal Cancer (N = 675), Health Information National Trend Survey, 2003
| Characteristic | Mammography Screening | Colorectal Screening | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
| ||||||||||
| Adhered | Did Not Adhere | P valueb | Adhered | Did Not Adhere | P valueb | |||||
|
|
|
|||||||||
| No. | Est. Pop., %(95% CI) | No. | Est. Pop., %(95% CI) | No. | Est. Pop., %(95% CI) | No. | Est. Pop., %(95% CI) | |||
| Media exposure | ||||||||||
| On TV | 526 | 93.4 (90.3-95.6) | 140 | 91.8 (85.2-95.6) | .57 | 348 | 94.1 (90.5-96.4) | 309 | 91.6 (7.2-94.6) | .28 |
| In newspaper | 526 | 81.5 (77.5-85.0) | 139 | 66.4 (57.6-74.1) | .002 | 348 | 81.8 (75.6-86.7) | 307 | 75.3 (69.7-80.3) | .11 |
| In magazines | 527 | 74.3 (68.9-79.1) | 140 | 53.5 (42.0-64.6) | .002 | 349 | 75.9 (68.2-82.2) | 308 | 64.0 (57.2-70.4) | .02 |
| On radio | 524 | 46.6 (40.6-52.7) | 141 | 35.4 (27.3-44.4) | .02 | 346 | 48.5 (41.3-55.7) | 310 | 39.8 (31.7-48.5) | .11 |
| On Internet | 525 | 13.2 (10.5-16.5) | 141 | 11.2 (6.4-18.9) | .57 | 350 | 16.3 (12.1-21.6) | 307 | 9.3 (6.0-14.3) | .05 |
| Preferred channel of health information | ||||||||||
| Personalized print | 518 | 80.1 (75.0-84.3) | 136 | 65.8 (56.0-74.3) | .003 | 345 | 80.5 (74.8-85.1) | 300 | 73.1 (65.8-79.2) | .05 |
| Other publication | 525 | 76.4 (71.4-80.9) | 138 | 69.5 (60.9-76.9) | .12 | 346 | 78.5 (72.7-83.4) | 308 | 71.2 (64.8-76.8) | .06 |
| Meeting with health care professional | 518 | 68.7 (64.8-72.5) | 137 | 48.6 (38.6-58.6) | .000 | 343 | 63.8 (57.5-69.6) | 303 | 64.9 (58.4-70.8) | .80 |
| Telephone call | 515 | 57.1 (51.1-62.8) | 138 | 53.4 (42.6-63.9) | .49 | 340 | 55.4 (48.4-62.1) | 305 | 56.9 (49.7-63.7) | .70 |
| Videocassette | 517 | 49.1 (43.4-54.7) | 137 | 35.0 (24.8-46.7) | .02 | 342 | 46.5 (39.6-53.5) | 303 | 45.9 (38.8-53.2) | .91 |
| Audiocassette | 521 | 41.5 (36.3-46.9) | 141 | 31.0 (23.8-39.2) | .03 | 345 | 40.4 (33.8-47.2) | 307 | 37.9 (31.1-45.3) | .64 |
| E-mail/Internet | 522 | 23.5 (19.6-28.0) | 136 | 23.6 (15.6-34.1) | .99 | 347 | 24.4 (18.9-30.9) | 302 | 23.0 (17.6-29.3) | .74 |
| CD-ROM | 520 | 23.2 (18.8-28.2) | 140 | 11.6 (6.2- 20.6) | .01 | 345 | 21.0 (16.5-27.7) | 306 | 20.0 (14.7-26.5) | .70 |
| Another sourcec | 521 | 8.6 (5.9-12.4) | 140 | 4.3d (1.8-10.1) | .1 | 345 | 9.4 (6.4-13.4) | 307 | 5.4d(2.5-11.5) | .16 |
CI indicates confidence interval.
Adherence is defined as mammography screening within previous 2 years, fecal occult blood test within previous year or sigmoidoscopy or colonoscopy screening within previous 5 years.
P values for chi-square test of independence (analogous to the standard Pearson chi-square test for non-survey data).
Responses to "another source" included the following: talking to people who had cancer; talking to family members, friends and other people; receiving information from cancer centers or societies; attending seminars and presentations; and watching television or listening to the radio.
Number is too small for precise estimation.