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. 2006 Aug 30;63(1):92–99. doi: 10.1111/j.1365-2125.2006.02749.x

Table 3.

Long-term relative risk reduction (RRR) in misconceptions about drug use

Misconceptions about drug use Intervention group (n = 166) Control group (n = 201) RR 95% CI RRR, % P
Common cold
Require drugs (%) 40.4 62.8 0.64 0.52, 0.80 36 <0.001
Injections to cure (%) 66.9 69.3 0.96 0.83, 1.12 4 NS
Require cough suppressants (%) 50.6 75.8 0.67 0.56, 0.80 33 <0.001
Diarrhoea
Require take antidiarrhoeals (%) 51.9 66.5 0.78 0.65, 0.94 22 <0.01
Multivitamins
Help us to study (%) 18.7 33.7 0.56 0.38, 0.82 44 <0.01
Give us more energy (%) 49.4 73.3 0.67 0.56, 0.81 33 <0.001
Make us grow stronger (%) 36.4 66.8 0.54 0.43, 0.69 46 <0.001
Other items
Medicines promotional activity is educational (%) 40.6 67.6 0.60 0.49, 0.75 40 <0.001
Medicines are always the best way to be healthy (%) 24.0 56.3 0.43 0.31, 0.58 57 <0.001
Drugs are always safe (%) 7.8 31.6 0.25 0.14, 0.44 75 <0.001
To know which drugs we need to take, asking the pharmacist is enough (%) 9.0 18.8 0.48 0.27, 0.85 52 <0.01