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. 2003 Sep 27;327(7417):725–728. doi: 10.1136/bmj.327.7417.725

Figure 2.

Figure 2

The government's handling of the BSE crisis led to widespread distrust of “the establishment” over other safety issues. Here the minister of agriculture of the time eats a hamburger with his daughter to demonstrate that beef was “perfectly safe”

Credit: JIM JAMES/PA