Table 2.
Frequency of smoking-related search terms in search engine queries
| Search Term | Searches (%) |
Survey Participants (%) (Χ24 = 3.35, P = .80) |
Overture (%) (Χ24 = 152, P < .001) |
Wordtracker (%) (Χ24 = 138, P < .001) |
| quit smoking | 52.9 | 55.4 | 59.1 | 47.8 |
| stop smoking | 24.9 | 23.9 | 31.1 | 36.5 |
| quitting smoking | 21.9 | 20.4 | 9.0 | 13.4 |
| stopping smoking | 0.3 | 0.4 | 0.6 | 1.8 |
| giving up smoking | 0.00 | 0.00 | 0.2 | 0.6 |