Table 2.

Proportion (%) reporting having seen TV ads during the previous month by country: The Pro Children study

	Austria	Belgium	Denmark	Iceland	Netherlands	Norway	Portugal	Spain	Sweden	All
Fresh fruits	72.8	54.9	58.1	63.8	48.6	68.1	56.7	59.9	51.6	59.5
Vegetables	52.5*	42.7	40.6	48.6	49.7	52.0	42.0	45.8	37.8	45.3
Fruit juices	76.6	66.3	64.5	80.2	70.9	46.2	60.0	83.5	44.1	65.6
Water	61.3	81.3	53.0	49.6	73.1	71.0	75.9	90.2	42.4	66.2
Candy/chocolate	77.4	77.9	74.4	60.5	81.4	77.2	65.4	84.3	66.7	73.5
Soda/soft drinks	78.4	80.8	72.1	73.9	89.0	80.0	75.8	88.1	73.4	78.4
Chips/savory snacks	79.7**	66.7	68.7	82.9	79.9	82.2	60.0	74.6	84.0	74.1
Fast food	66.7	56.5	63.6	78.8	73.2	72.7	69.4	86.1	78.7	71.0
Biscuits, sweet buns & cakes	55.2	53.5	50.7	62.9	64.1	59.1	61.8	83.3	67.5	61.3

* items with the lowest rate within each country are underlined

**items with the highest rate are marked in bold