Table 3.
Exposure to TV ads, attitudes toward and liking of fruits and vegetables and usual intake: The Pro Children study
| Austria | Belgium | Denmark | Iceland | Netherlands | Norway | Portugal | Spain | Sweden | |
| TV ad exposure (number of TV ads seen during last month (0–9)) | 6.2 6.1–6.3 |
5.8 5.7–5.9 |
5.5 5.3–5.6 |
6.0 5.9–6.2 |
6.3 6.2–6.4 |
6.1 5.9–6.2 |
5.7 5.6–5.8 |
7.0 6.8–7.1 |
5.5 5.3–5.6 |
| FJV ads (number of TV ads seen during last month (0–3)) | 2.0 2.0–2.1 |
1.6 1.6–1.7 |
1.6 1.6–1.7 |
1.9 1.9–2.0 |
1.7 1.6–1.8 |
1.7 1.6–1.7 |
1.6 1.5–1.6 |
1.9 1.8–2.0 |
1.3 1.3–1.4 |
| High sugar ads (number of TV ads seen during last month (0–3)) | 2.1 2.1–2.2 |
2.1 2.1–2.2 |
2.0 1.9–2.0 |
2.0 1.9–2.0 |
2.3 2.3–2.4 |
2.2 2.1–2.2 |
2.0 2.0–2.1 |
2.6 2.5–2.6 |
2.1 2.1–2.2 |
| Attitudes (mean of 4 items) | 4.2 4.2–4.2 |
3.8 3.7–3.8 |
3.9 3.9–4.0 |
4.0 3.9–4.1 |
3.8 3.7–3.8 |
4.1 4.0–4.1 |
4.4 4.4–4.5 |
4.1 4.1–4.2 |
4.0 3.9–4.0 |
| Liking (mean of 4 items) | 4.1 4.0–4.1 |
3.9 3.9–4.0 |
4.0 4.0–4.0 |
4.2 4.2–4.3 |
3.9 3.9–4.0 |
4.2 4.2–4.3 |
4.1 4.1–4.1 |
3.7 3.6–3.7 |
4.1 4.0–4.1 |
| Fruit and vegetable intake (mean of 5 items) | 2.9 2.9–3.0 |
3.2 3.2–3.3 |
3.0 2.9–3.0 |
2.9 2.8–3.0 |
3.0 2.9–3.1 |
2.9 2.9–3.0 |
3.1 3.1–3.2 |
2.9 2.9–3.0 |
2.9 2.8–3.0 |
mean values and 98% CI of the scales are presented