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. 2007 Apr 6;22(7):915–922. doi: 10.1007/s11606-007-0195-3

Table 3.

Theory of Planned Behavior: Construct Components

Construct Focus Group Findings Questionnaire examples
Attitude
Outcomes are associated with weight loss and maintenance Avoidance of embarrassment Losing weight will help improve my blood pressure
Being perceived as too thin or sick Unlikely..........................................Likely
Avoidance of being physically unappealing Improving my blood pressure is
Management of health conditions Bad................................................Good
Subjective norm
Important referent others Husband My doctor thinks that I should keep off the weight I have lost
Boyfriend Disagree..........................................Agree
Men I generally want to do what my doctor thinks I should do
Family Disagree..........................................Agree
Friends My friends think that I should keep off the weight I have lost
Coworkers Disagree..........................................Agree
Children I generally want to do what my friends think I should do
Mother Disagree..........................................Agree
Father
Doctor
Perceived behavioral control
Facilitators and barriers to weight loss and maintenance Positive support from others When exercising, I have a hard time managing my hair
Religious faith Disagree..........................................Agree
Cost of clothing Managing my hair makes participating in exercise
Lack of time Difficult..........................................Easy
Cost of healthy foods When trying to lose weight, I have a hard time controlling my eating when I am at a family function
Cost of being physically active Disagree..........................................Agree
Management of hair during exercise The struggle to control my eating at family functions makes losing weight
Influence of food centered culture Difficult..........................................Easy
Temptation from food
Cultural norms
Laziness
Caregiving responsibilities
Impact of stress on weight loss