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. 2008 Feb 9;336(7639):326–328. doi: 10.1136/bmj.39455.639340.AD

Patients’ expectations of the conduct of the medical professional who is the subject of the complaint (n=424).* Values are percentages of patients

Expectation of what the professional should do Degree of importance accorded by patients
Very important Important Not important
Admit a mistake when it has occurred 84 7 2
Explain how the incident could have happened 65 14 9
Offer an apology 41 22 24
Show sympathy for what I went through 38 21 29
Make an effort to recover our relationship 15 17 53

*From Friel et al7