Fig. 4.

Neural correlates of liking ratings. (A) Activity in the mOFC and the midbrain correlated with the reported pleasantness of the six liquids at degustation time. For illustration purposes, the contrast is shown both at P < 0.001 and P < 0.005 uncorrected and with an extend threshold of five voxels. (B) Correlation of pleasantness ratings and BOLD responses (r = 0.593, P < 0.000). Each point denotes a subject-price pair. The horizontal axis measures the reported pleasantness. The vertical axis computes the betas from the general linear model in a 5-mm spherical volume surrounding the area depicted in A.