Table 2.

Poisson regression results for program exposure indicators, by gender

	Females			Males
	Total	Radio programs	TV programs	Total (radio and TV)	Radio programs	TV programs	"Maximum" sources
Age	0.002*	0.006***	-0.005**	0.005***	0.008***	-0.004	-0.008***
Residence (ref: rural)
Capital	0.881***	0.593***	1.736***	0.510***	0.212***	1.242***	0.377***
Other urban	0.637***	0.457***	1.364***	0.346***	0.130**	0.987***	0.129*
Education (ref: no formal education)
Primary	0.835***	0.812***	0.982***	0.578***	0.570***	0.735**	0.465***
Secondary and higher	1.329***	1.224***	1.666***	0.980***	0.863***	1.459***	0.807***
Number of partners in past 12 months	0.018	0.030	-0.008	0.019	0.019	0.029	0.031*
Perceived AIDS risk (ref: None)
Small	-0.038	-0.070*	0.019	0.033	-0.026	0.174*	0.078
Moderate	-0.071**	-0.094**	-0.020	-0.108*	-0.090	-0.155	-0.005
High + Has AIDS	0.174***	0.207***	0.100*	0.094**	0.118**	0.031	0.034
Own Radio	0.481***	0.650***	-0.009	0.387***	0.473***	0.145*	0.160***
Owns TV	0.449***	0.103**	1.225***	0.278***	-0.007	0.829***	0.181**
Constant	-1.254***	-1.504***	-3.143***	-0.416***	-0.666***	-2.249***	-0.328*
Pseudo-R2	26.6%***	15.7%***	40.9%***	16.7%***	7.4%***	31.4%***	6.2%***
N	6,782	6,782	6,782	1,928	1,928	1,928	1,928

Significance: *: p < 0.050; **: p < 0.010; ***: p < 0.001