Table 1.

Interview protocol. The interview schedule included both closed and open ended questions in three distinct parts

Demographics	This part focused on the background details: Age Background Branch of Judaism Placing of child within the family Method of feeding Use of complementary medicine Immunization history of child and any other children Mothers' highest educational qualification
Decision making about health	This part focused on ways in which health decisions are routinely made: Who normally makes decisions about your children's health (you, or your husband, family etc.)? Who do you typically ask if you're not sure what to do? Do you look at leaflets from your GP? Who else do you ask? Where else would you go for advice?
Attitudes and beliefs towards childhood immunization	This part addressed specific attitudes and beliefs concerning childhood immunization: What comes into your mind when I say BCG? (image, words, anything at all) Why do you think that comes to mind? Where do you know this from? What comes to mind when I say MMR? Where do you think your ideas come from? Have you ever heard or read anything which has worried you about these immunizations? Can you describe what a ‘bad’ reaction would be? (If respondent says ‘bad reaction’) What would this mean? (If respondent says ‘bad reaction’) Have you heard any positive messages about these two immunizations? On what grounds did you choose to immunize or not to immunize your child? (e.g. was the decision an active and considered choice or simply forgotten). What about your other older children – did you do the same? Was this decision made just as any other health related decision would be? Did you seek any special advice? From where? Was the decision difficult or fairly straightforward to make?