TABLE 3—
Conceptual Model of Influences on Company Decisions to Submit to Industry Self-Regulation
Decision Influence | Definition | Components |
Sales impact | Effects on the specific products and market segment targeted by the action | Lost sales of targeted products in targeted market segment |
Sales gains in substitute products in targeted market segment | ||
Sales gains in targeted products in other market segments (e.g., because of positive publicity and enhanced public image) | ||
Competitive impact | Effects on the company’s competitive position in the market generally | Competitors’ decisions to cooperate or defect |
Effect of positive or negative publicity on sales in other market segments and product lines | ||
Regulatory impact | Avoidance of more-burdensome regulation | Litigation avoided |
Lawmaking avoided |