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. Author manuscript; available in PMC: 2009 May 1.
Published in final edited form as: Comput Human Behav. 2008 May;24(3):1104–1138. doi: 10.1016/j.chb.2007.03.010

Table 3.

Virtual Vignette Performance Rating Criteria

Performance Measure Scoring Description
Engagement Very Low Participant doesn't seem to enjoy doing the vignettes, doesn't take ECA seriously. Seems to only be responding to ECA because he has to. May tell the experimenter, “I can't talk to a computer.”
Low Participant is doing the vignettes, but not getting into them.
Moderate Participant doesn't seem to like/dislike doing the vignettes.
High Participant seems to like the vignettes and is engaged. May tell the experimenter he likes the vignettes.

Very High
Participant is extremely engaged in the vignette activity. May tell the experimenter the vignettes were awesome and that he wishes they were longer.
Verbalizations Very Low Two responses -- Participant responds by saying only yes/no.
Low Three responses -- Participant says only a little more than yes/no.
Moderate Four short responses -- Participant doesn't go into too much detail when responding to ECA.
High Five responses -- Participant may have said yes or no, but also provided ECA with detailed information (e.g., questions, preferences, excuses).

Very High
Six responses -- Participant holds a conversation with ECA, providing him with information about preferences, lots of negotiation, perhaps even provocative statements. This participant never limits his responses to a simple yes/no and stands out from other participants because of how much he says.
Comprehension Very Low Has to ask four or more times for experimenter to repeat what ECA said or asks to restart the vignettes because he didn't understand ECA.
Low May ask three times for the experimenter to repeat what ECA said.
Moderate May ask a couple of times for the experimenter to repeat what ECA said.
High Doesn't ask for experimenter to repeat what ECA said but may hesitate once or twice when responding to ECA in order to understand him.

Very High
No problems understanding what ECA said.
Reaction Time Very Slow Participant waits long enough that ECA may say multiple times, “Sorry, I didn't catch that man.” Participant may be told multiple times by the experimenter to respond to ECA.
Slow Participant waits long enough that ECA may say once, “Sorry, I didn't catch that man.”
Moderate Participant hesitates for about five seconds and may be told once to respond to ECA. Participant seems to think about what he is going to say before responding.
Fast Participant responds to ECA within a couple of seconds.

Very Fast
Participant responds to ECA immediately and sometimes before ECA can finish his sentence.
Emotional Control Very Low Not calm at all, very emotional.
Low Not too calm but was able to control emotions to a small degree.
Moderate Somewhat calm/emotional state went both ways.
High Calm/not too emotional.

Very High
Very calm/not emotional at all.
Information seeking Very Low Participant did not ask ECA any questions.
Low One question asked.
Moderate Two questions asked.
High Three questions asked.

Very High
Four or more questions asked.
Providing information about own preferences Very Low Study participant says only “yes” or “no” to the ECA.
Low Participant provides one reason why he doesn't wish to go along with ECA.
Moderate Participant provides two reasons why he doesn't wish to go along with ECA.
High Participant provides three reasons why he doesn't wish to go along with ECA.

Very High
Participant provides four or more reasons why he doesn't wish to go along with ECA.
Negotiation Very Low Study participants does not use any negotiation or bargaining statements (e.g., asking ECA what can be done to avoid a physical fight).
Low One negotiation or bargaining statement.
Moderate Two negotiation or bargaining statements.
High Three negotiation or bargaining statements.

Very High
Four or more negotiation or bargaining statements.
Being non-provocative Very Low Four or more provocative or oppositional statements by study participant and/or study participant curses at the ECA multiple times.
Low Three provocative/oppositional statements and/or study participant may curse at ECA one time.
Moderate One or two provocative/oppositional statements and study participant doesn't curse at ECA.
High No provocative/oppositional statements, but study participant's tone could be more calm.
Very High No provocative/oppositional statements and study participant is not provocative in any way.