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. Author manuscript; available in PMC: 2008 May 30.
Published in final edited form as: Pers Soc Psychol Rev. 2008 May;12(2):168–192. doi: 10.1177/1088868308316091

Table 1.

Types of Counterfactual Thinking

Type Description Example
Upward vs. downward Comparison of a present outcome to a better (upward) or worse (downward) alternative “I should have taken the job with the higher salary” (upward)
“Other people with my qualifications earn much less than I do” (downward)
Action vs. inaction (additive vs. subtractive) Addition or subtraction of an aspect from the present state “I should never have started smoking” (action)
“I should have taken vitamin C” (inaction)
Self vs. other Focus is on the actions or features of oneself or other people “I should have driven more slowly” (self)
“The other driver should have paid more attention” (others)