TABLE 1—
Tobacco Control Policies and Mass Media Campaign Exposure Each Month: Australia, June 1995 to December 2006
| Mean (SD) | Minimum (Month and Year) | Maximum (Month and Year) | |
| Tobacco control GRPs per month | 288.51 (267.18) | 0 (April 1996) | 1502.91 (January 2002) |
| NRT GRPs per month | 331.85 (286.98) | 0 (before September 1997) | 1181.59 (January 2006) |
| Cigarette costlinessa | 1.31 (0.10) | 1.17 (June–July 1996) | 1.42 (February 2002) |
| Population with smoke-free restaurant laws, % | 49.8 (44.99) | 0 (before January 1999) | 100 (since June 2002) |
| Number of NRT units sold per month | 203 420 (72 310) | 75 600 (December 1995) | 353 700 (July 2006) |
| NRT sales per monthb | 5 429 920 (1 930 380) | 2 157 570 (December 1995) | 9 530 000 (September 1999) |
| Number of bupropion units sold per month | 6770 (20 240) | 0 (before November 2000) | 181 800 (April 2001) |
| Bupropion sales per monthb | 1 264 770 (4097.17) | 0 (before November 2000) | 38 247 520 (April 2001) |
Note. GRPs = gross television audience rating points for the population aged 18 years and older representing average potential exposure to ads; NRT = nicotine replacement therapy.
aCost of 1 cigarette pack, expressed as a percentage of average weekly earnings.
bIn 2007 Australian dollars.