FIGURE 1—
Brand share of the menthol segment: 1991–2006.
Note. Menthol segment share values were estimated based on available market share data for the following data points: Marlboro Menthol 2001 and 2004; Kool 2001, 2003 to 2006; and Salem 2001, 2003 to 2006. No data were available for Marlboro Menthol segment or market share in 2005.