TABLE 2—

Project Cerberus Consultants

Consultant’s Name	Role in Project Cerberus
Linklaters, UK	Developed the “Cigarette Industry Independent Regulatory” regime as alternative to the FCTC—Project Cerberus—and drafted the Independent Audit Body (IAB) roles and powers.56,59,63,78 “First draft of IAB constitution on the basis of agreed draft IAB role and powers and proposing possible sanction mechanisms”59
Kissinger and Associates, US	“List of candidates [for IAB],” “suggested location for IAB,” and “funding ideas for IAB”59
McKinsey, US63,79–81	“McKinseys to be briefed to provide process support for the project team BS to provide contact names” by “JS [John Sharkey],”59 a member of the Project Cerberus team77
Shandwick International, UK	Shandwick charges BAT £18 110 per month for work under Project Cerberus54
TBWA GGT Simmons Palmer of London, UK	“Tobacco Project–Team Members.”77 Helped with “YSP [youth smoking prevention] identity standards (logo guidelines)”70
John Sharkey, UK	A London-based private consultant63,77,82
Tim Frazer, Arnold and Porter London, UK	Helped Philip Morris in developing the industry Marketing Standards82,83