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Responses of 1023 adults when asked “What does this logo mean?” (respondents shown Bear Brand logo, see figure)
| Response | No (%) |
|---|---|
| Product is good for infants | 402 (39.3) |
| Product is good for children | 115 (11.2) |
| Advertising | 110 (10.7) |
| Product is replacement for breast milk | 66 (6.5) |
| Product is for adults | 13 (1.3) |
| Product is made from animals | 6 (0.6) |
| Bears love their children | 4 (0.4) |
| Product is for everyone | 3 (0.3) |
| Not sure | 242 (23.7) |
| Other response | 2 (0.2) |
