A. PHYSICAL INFORMATIONAL ENVIRONMENT
Signage at all elevator and stair locations, and heavily used avenues to each. Provide appealing publicity and point-of-selection nutrition information signage for cafeteria. Offer healthy food sampling at selected Quick Tips Tables and Farmers’ Market
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B. LEADERSHIP ENVIRONMENT
Develop participatory infrastructure, including leadership and employee advisory committees at each intervention site (cross-department, encourage union participation). Develop newsletter stories highlighting champions and “success stories” among department, union, organizational and informal leaders
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C. POLICY/PROCEDURAL ENVIRONMENT
Work with the food and nutrition services to promote changes in healthy food options, smaller portion options, product placement, point-of-selection nutrition information, and samples.
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D. INFORMAL SOCIAL NETWORK ACTIVITIES/INFORMATIONAL
Promote walking clubs via educational materials, newsletter and competitions. Promote “potluck” healthy luncheons among work units at various shifts. Promote recipes of the week. Suggest healthy menu options at local and chain restaurants via print and website. Advertise workshops and Quick Tips Tables, walking clubs, and walking routes through employee e-mails, Information Center and newsletters.
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E. SOCIAL MARKETING CAMPAIGN (Also see D. above)
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Design priority health messages to address key predisposing impact objectives:
Promote knowledge of incidental work day activity as contributing to energy expenditure. Promote norm of “step counting”, make low-cost pedometers and instruction on use. available Promote knowledge of walking routes, attitudes about purposeful walking, beliefs about value. Promote knowledge of community exercise options through newsletter and Fitness Fair. Define active living and promote the link between active living and prevention of overweight and obesity. Emphasize the value for individuals of spending time being physically active. Promote incorporation of produce, legumes, low saturated fat and whole grains in diet. Promote healthy snack options.
Create and maintain Step Ahead website to include a wide range of detailed information about the importance of active living and a prudent diet, including scientific evidence with links to national websites, details of Step Ahead opportunities and materials, and a BMI calculator. Provide details about structured educational opportunities. Conduct a local retailer gift solicitation initiative to support Step Ahead functions.. Provide maps and brochures on a) on-campus walking routes, including mileage and step counts; b) local retailers locations, and c) local walking routes and trails in local parks and wildlife sanctuaries. Provide incentives for participation in periodic campaigns, including t-shirts, water bottles, lunch bags, pedometers and raffle prizes.
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F. STRUCTURED EDUCATIONAL/SKILL DEVELOPMENT OPPORTUNITIES
Offer tours of the cafeteria. Offer lunchtime and after-hour workshops and Quick Tips Tables. Offer assistance/coaching in forming walking clubs to departments and units.
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