Table 4 Likeliness of incentive options to positively affect donation (by willingness to donate).

	All	Percentage of those much/more likely to donate (by willingness to donate)
		Willing	Unwilling	Unsure
Cash payment of £20 to register	18	20	7	17
Cash payment of £2000 to donate kidney while alive	24	25	17	29
10% reduction in life assurance premiums	25	32	9	14
Cash payment of £2000 for funeral or crematorium costs	39	44	23	37
Cash payment of £2000 to a favourite charity after death	39	45	18	38
Cash payment of £2000 per organ to family	43	45	33	46