Figure 7 Calls to national telephone helpline for smokers. 2000a: No TV advertising of Quitline, Broadsystems commissioned by Department of Health. 2000b: Broadsystems took over from Quitline on 1 June 2000. Full data incomplete and average figures based on 214 days. 2004: Based on 246 days. Average calls likely to decline when data from remainder of year included. 1996: On No Smoking Day Quitline received 27 121 calls after switching to a freephone number in Nov 1995 and being featured in TV advertising.