Table 2 Cents‐off promotions for single‐pack and carton cigarette sales in supermarkets, USA, 1994–2004.
| Quantity | Amount of discount ($/pack) | Year | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | ||
| Single pack | ⩽$0.25 | 69% | 43% | 69% | 56% | 68% | 83% | 65% | 2% | 1% | 1% | 1% |
| $0.26–0.50 | 31% | 57% | 31% | 44% | 32% | 17% | 35% | 75% | 77% | 59% | 37% | |
| $0.51–0.75 | 7% | 21% | 7% | 18% | ||||||||
| $0.76–1.50 | 16% | 1% | 33% | 44% | ||||||||
| n* | 1246 | 544 | 1640 | 2349 | 5885 | 7261 | 1026 | 1557 | 3293 | 3311 | 4796 | |
| Cartons | ⩽$0.25 | 75% | 47% | 71% | 44% | 71% | 85% | 78% | 2% | 81% | 81% | 30% |
| $0.26–0.50 | 25% | 53% | 29% | 56% | 29% | 15% | 22% | 38% | 4% | |||
| $0.51–0.75 | 48% | 15% | 15% | 19% | ||||||||
| $0.76–1.50 | 12% | 4% | 51% | |||||||||
| n† | 1564 | 1153 | 2572 | 5117 | 8186 | 9311 | 634 | 470 | 1329 | 1231 | 794 | |
The maximum percentage in each year is in bold.
*Number of single packs sold as part of a cents‐off promotion, in 1000s.
†Number of carton packs sold as part of a cents‐off promotion, in 1000s (number of carton packs = number of cartons ×10).