Table 1.

Suggested brand names for IPTi

Suggested brand name	Literal translation	Intended message	Remarks
SHOKA	An axe	IPTi will chop down malaria as an axe does for trees	Could be perceived as a harmful tool
MKIWA	None	Mpango wa Kinga ya Watoto i.e. a strategy for protecting children	MKIWA in Swahili language also stands for an orphan or hopeless person
LENGA	Target/shoot/aim at	IPTi targets malaria, anaemia and other child problems	There is no direct malaria-EPI and child link
OKOA	Save	To convince the mothers that this strategy saves lives	No direct malaria-EPI and child link
SHAMIRI	Flourish	Children will grow well and happily without diseases	No direct malaria-EPI link
MWAMBA	A rock	IPTi sounds like a rock where children can hide from malaria	No direct malaria-EPI link
NGUZO	A pillar	If a child leans on this strategy he/she will not fall down because of malaria and anaemia.	No direct malaria-EPI link
MKINGE	Protect him/her	Brand name MKINGE draws from the word kinga that mothers often use for vaccines.	When part of the phrase "MKINGE mtoto wako dhidi ya malaria" (prevent your child from malaria), MKINGE gives a positive image for IPTi linked to both malaria prevention and routine vaccinations