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. 2008 Jun 16;23(6):976–986. doi: 10.1093/her/cyn029

Table V.

Percent of girls reporting exposure to TAAG promotional messages in intervention and control schools at the end of the 2-year intervention

Promotional message Intervention school girls (n = 1912) (%) Control school girls (n = 1803) (%) P valuea
TAAG messages
    Real girls, real activities, real funb 56 12 <0.0001
    Get active, stay activeb 58 29 <0.0001
    Combined exposure to either of the two messages above 72 32 <0.0001
Non-TAAG messages
    Eat right, stay strong, live longer 32 28 0.0541
    Play sports: it’s good for you 15 10 <0.0001
    Combined exposure to either of the two messages above 38 31 <0.0001
a

P values based on chi-square test.

b

TAAG promotional message; others were non-TAAG messages included to divert respondents.