Table 2.

Search strategies used in most recent search by respondent race, 2004 Detroit Area Study.

	Whites	African Americans	p-value*
Strategy
Mean number of strategies used	2.8	2.7	n.s.
Networks
Talk to friends	33%	38%	n.s.
Talk to relatives	27%	29%	n.s.
Own Research
Newspaper	35%	36%	n.s.
Internet	31%	16%	p<.01
Signs in Yard	45%	40%	n.s.
Open Houses	34%	18%	p<.01
Professionals
Real Estate Agent	52%	40%	p<.10
Property Management	5%	19%	p<.01
Firm/Rental Agent
Community or Church Organization	2%	9%	p<.05
Apartment Locator Service	6%	9%	n.s.
Strategy Used Most
Networks	13%	22%
Own research	47	40
Professionals	36	33
Other	5	5
Total	100%	100%	n.s.
How Found Professionals
Agent Through Network	57%	52%	n.s.
Mortgage through…
Networks	27%	25%
Existing Rltshp	37%	22%
Referral	19%	12%
Own research	10%	22%
Solicitation/Ads	5%	14%
Other	2%	5%
Total	100%	100%	p<.05
Real Estate Agent Characteristics for Buyers Only
Female Agent	54%	51%	n.s.
Own Race Agent	100%	60%	p<.001
How Used Internet (among those using internet)
Listings	84%	87%	n.s.
Mortgages	36%	56%	n.s.
Info. On Communities	51%	44%	n.s.

^*Column 3 reports p-values for test of difference between blacks and whites taking into account sample design. Sample size is 418 except for items on real estate agents (n=169); mortgage questions (n=238); and internet questions (n=93); and mortgage and internet questions, n=60).