Tanzania: selling single cigarettes The marketing of single cigarettes is a well‐recognised strategy to increase sales among poor people and children, who may find it difficult to obtain the sums necessary to purchase a pack of 20 cigarettes. Yet it is a widely used practice, with Action on Smoking and Health, UK recently drawing attention to its use by BAT in Kenya. As the figure of an advertisement pictured last August shows, the practice is also being employed in Tanzania. Individual cigarettes (sigara mojo) are being advertised by the Tanzania Cigarette Company, a joint venture between RJ Reynolds, a subsidiary of Japan Tobacco International, and the Tanzanian government. The price of a single cigarette is only 40 Tanzanian shillings, equivalent to less than a third of one US cent. [Photo: Martin McKee]