Table 1 Perceptions of toxicity and health risks of conventional light cigarettes and two combustible potentially reduced exposure products (n = 177).
| Conventional light cigarettes vs Advance and Eclipse | Advance and Eclipse by presence of health information box | |||||
|---|---|---|---|---|---|---|
| Conventional light cigarettes | Advance and Eclipse | p Value | Health information box | No health information box | p Value | |
| Perceived toxicity | ||||||
| Mean level of toxins (0–10)* | 7.7 | 5.73 | 0 | 5.8 | 5.6 | NS |
| Switching to PREPs would reduce exposure (%)† | NA | NA | NA | 63.7 | 62.7 | NS |
| All or most toxins reduced (%)† | NA | NA | NA | 26.1 | 33.0 | 0.059 |
| Perceived health risk | ||||||
| Mean level of health risk (0–10)* | 8.26 | 6.40 | 0 | 6.6 | 6.2 | 0.006 |
| Switching to PREPs would reduce risk of cancer (%)† | NA | NA | NA | 30.8 | 36.8 | 0.040 |
NA, not applicable; NS, not significant; PREP, potentially reduced exposure product.
*Differences tested with paired Student's t test.
†Differences tested with χ2 test.